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Letters to the Editor

From time to time, a commentary on the world will bubble up inside of me to the extent that I'm forced to write a letter to my local, metropolitan, daily newspaper, The Age. This is where I blow of some steam. Feel like venting too? Add your own comment or visit my homepage.

Wednesday, May 10, 2006

Medical Marketing Works

Ruth Brown, of Waverly, believes her GP's extensive training has inoculated him against marketing tactics like a free "plastic pen or a notepad" (The Age, 10/5/05). The reality is that global pharmaceutical companies employ very clever and highly-motivated psychologists to help market their products, spending far more on marketing than R&D. Furthermore, Big Pharma's return to investors is historically amongst the highest of any industry, so they are very effective at their work.

The logical consequence of Ms Brown's view is that these shrewd people are repeatedly throwing away billions of dollars for no good reason. In light of this, perhaps we should accept the alternative view - that doctors (like everyone) underestimate the impact of marketing. Therefore, steps to curtail the intrusion are warranted.



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Anonymous Anonymous vented ...

Oh, yes market influences people's minds and wallets greatly! It is only in the end of the 20th century people found out about shopomania! So we all have to watch out!

Friday, August 17, 2007 6:30:00 pm  

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