To give this statement teeth, Mr. Fischer should say "in an effort to stop taking millions of dollars from problem gamblers, we are willing to undertake measures that will, as a side effect, deny ourselves some revenue from our gamblers *without* a problem as well".
Inevitably, some people who cannot afford the fun of pokies are swept up in the promotional blitz. For the gambling industry to take responsibility for this, they will have to accept the frightening proposition that some non-problem gamblers will be similarly swept up in the reforms they must implement.
Perhaps we've misread that Tattersalls customer tracking scheme (14/10): was it actually a step towards responsible engagement with the community through identifying problem gambling and targeting messages appropriately? Maybe, but I doubt any gamblers received mail suggesting they take it easy for a couple of weeks.